Cycle Ireland App Cycle Ireland App Cycle Ireland App Cycle Ireland App Cycle Ireland App Cycle Ireland App Cycle Ireland App

Press Pack

About Cycle Ireland

Cycle Ireland is a website and smartphone application for iPhone and Android designed to help people explore Ireland by bike. It was designed for the 700,000 people in Ireland identified by Failte Ireland as potential domestic cycle tourists, and also for the 170,000 visitors from abroad who cycle here each year. The app launched in April 2014.

We will work with business, local authorities and tourism boards to continue to make it easier for cyclists to explore the country with all of the information they need in their pocket and offline.

Founder James Harrington  created the app to bring the great feeling of cycling in new places to as many people as possible. Now it’s easy to discover and plan your cycle routes in Ireland’s most scenic places.

James Harrington on LinkedIn

Contact us on info@cycleireland.ie.

Press Releases

April 2014

Cycle Ireland Launches App

- 100 scenic routes across 6800 kilometres to make exploring Ireland by bike easy

- Will boost cycle tourism in Ireland

Cycle Ireland, the website that provides online route guides for cyclists of all ages and abilities, today announces the launch of its new smart phone App that makes exploring Ireland by bike quicker and easier.

The Cycle Ireland App features 100 of the most scenic routes in the country passing many of Ireland’s top attractions and covering 6,800 kilometres. Photos, videos and route descriptions can be viewed on the Cycleireland.ie website and on the App.

The App also provides an opportunity to exploit Ireland’s massive untapped potential as a cycling destination. Bord Fáilte is actively targeting a potential market of 20 million cycle tourists and it is estimated that approximately 170,000 cycling enthusiasts and tourists will visit Ireland’s countryside this year. The Cycle Ireland App will help these cycle tourists to explore Ireland’s countryside.

James Harrington, creator of the Cycle Ireland App sees a huge opportunity ahead for Irish tourism: “The popularity of cycling is exploding in Ireland. Visitors who cycle here spend €200 million per annum mainly in rural areas. The Giro d’Italia Big Start in May will showcase our countryside to millions of cycling fans across Europe. Our huge network of back roads is a superb cycling resource but is under-utilised as they can be difficult to find and navigate. We need to get the message out to the key markets of the UK, Germany, France and the Netherlands, online and on mobile, just what is available to cyclists here. We want to create millions of memorable cycling trips with the Cycle Ireland App.”

The Cycle Ireland App helps cyclists in the following ways:

  • Turn-by-turn directions referencing visual cues – no need to check maps
  • If a turn is missed, the cyclist is alerted straightaway – no more getting lost
  • All nearby attractions, local useful services and contact details are one click away – no more stress on a ride

This is just the start for Cycle Ireland, James continues: “In 2014 we will provide digital infrastructure for tourism bodies looking to exploit the €44 billion European leisure cycling market. We are calling on everyone looking to attract cycle tourists to their area in Ireland to contact us and find out more about what we can do for them.”

The Cycle Ireland App is available for both iPhone and Android for €4.99. A free version with 4 routes, Cycle Ire Lite, is also available.

END

James Harrington
Cycle Ireland
Tel: +353 87 3659533
Email: jamesharrington@cycleireland.ie
Twitter: @cycleire

About Cycle Ireland: The Cycle Ireland App and website has 100 routes, (50 looped and 50 linear) across 6,800km. All routes go past Ireland’s top attractions on the quietest roads in the most scenic areas. James Harrington, the Cycle Ireland App creator, has nine years’ experience as a web content specialist, with several years spent in the travel industry. Fáilte Ireland is targeting a potential audience of 20 million cycle tourists to take trips in Ireland from 2014 onwards.

For more information, visit: http://cycleireland.ie